In February, Prime Minister David Cameron gave his first speech directly addressing the forthcoming referendum. It was certainly emotive. ‘Centuries of history hang in the balance’, he said, as he told Scottish voters to reject independence. According to Cameron, campaigners now had seven months to save Britain.
In the speech, as you might expect, there was a good deal of rhetoric. According to the classical principles of rhetoric, there are three possible ‘appeals’ that an orator can make to help win over their audience: logos (an appeal to logic and rational argument), pathos (an appeal to the audience’s emotions) and ethos (an appeal based on the orator’s identity).
There was certainly much pathos. In the speech, Cameron said he could not bear to see the country ‘torn apart’.
And there was more than a deft sprinkling of ethos. In his speech, Cameron spoke about his family’s Scottish roots in the West Highlands. ‘The name Cameron might mean “crooked nose”’, he said, ‘but the clan motto is “Let us unite”, and that is exactly what we in these islands have done.’ You see what he did there?
But, in the debate, we shouldn’t expect all such appeals to ethos to be so explicit.
Linguists will tell you that language and identity are almost inseparable. Whenever we open our mouths – whether we mean to or not – we tell our interlocutors something about who we are, where we were born, where we live, even where we were educated. In choosing the language, dialect, register and style we use (what you might generally call ‘code’), we necessarily convey something about our identity (Auer, 2005).
Cameron, speaking to the whole of the United Kingdom, spoke in British Standard English (BSE), the UK’s ‘norm’ dialect, with a southern accent. In doing so, he was signalling that he is educated, part of the mainstream, ruling majority, English but – most importantly – British too.
Alex Salmond, leader of the Scottish National Party (SNP), spoke immediately after Cameron’s speech. He too spoke in a Standard English (albeit in a Scottish accent) which, in print, would usually be rendered indistinguishable from Cameron’s code. But, in accusing the Prime Minister of running scared (in not agreeing to a direct debate with him on the issue of independence) he chose one word particularly carefully. He told the BBC:
‘I just want the Prime Minister to come and debate with me and stop being such a big feartie.’
‘Feartie’ is a Scots word, not in currency south of the border. Meaning somebody who is afraid, it was a deft choice: instead of simply calling him a ‘coward’, Salmond could take a swipe at Cameron and underline his Scottish – not British – identity.
I think it’s safe to expect plenty more Scots language to enter the political debate in the run up to the referendum – and not just among the SNP. It’s not unlikely that we’ll also see unionists north of the border using the Scots language to mark their Scottish identity as something which is not incompatible with British unity.
And it won’t be just about using one language or the other. We should also look out for politicians and columnists ‘code-switching’ between the two languages.
Scots-English code-switching is not new. For example, it was something Robert Burns used for great poetic effect. But, code-switching can also be used as a powerful rhetorical device. For instance, I spotted a recent letter to The Observer from a reader in Edinburgh. The letter, arguing that ‘it’s not Scotland’s job to save England from it’s failings’, concluded:
‘Are we to understand, then, that the union’s shared values offer nothing to Scotland but more of the same, or that Scotland must remain in the union so that its different values will enable it to become the union’s (England’s) conscience, pace Hutton? Ye’re haeing a laff.’ (The Observer, 9 February 2014)
In linguistic terms the code-switch to Scots at the end is particularly ‘marked’ (Myers-Scotton and Bolonyai, 2001). It carries meaning, beyond ‘you must be joking’: that is, it carries a distinct and defiant Scottish voice.
There were some interesting comments left on the comments section below the BBC report of David Cameron’s speech. Most aptly, one reader wrote:
‘The last thing Alex Salmond wants is to debate issues […] Salmond wants to portray himself giving the English oppressors a bloody nose… a sort of verbal Bannockburn.’
Perhaps, then, that’s what we can expect over the next 6 months: a ‘verbal Bannockburn’, a battle of words between two duelling languages. Whatever happens in the vote, there’ll be plenty of interest for the linguists.
http://www.scotslanguage.com/ is a great resource for information on the Scots language.
Auer, P. (2005) A postscript: code-switching and social identity. Journal of Pragmatics, 37, 403-410.
Myers-Scotton, C. and Bolonyai, A. (2001) Calculating speakers: Codeswitching in a rational choice model. Language in Society, 30, 1-28.